Meaningful Marketing for Freelancers & Changemakers
GROW YOUR BUSINESS, INVEST IN YOUR PROJECTS AND TURN YOUR IDEAS INTO REALITY
We see so many business owners with a brilliant vision when it comes to doing their thing, but when it comes to Marketing, they’re lost! We know that not everyone is at the stage where they want to outsource their work, and that you can make a really good start yourself.
This course is about breaking down the mountain of marketing into straightforward, tangible steps. We’ll show you how to turn your idea into a brand, reach the right people and manage all of this around your business’ main activities as well as put your own wellbeing on the to-do-list.
THIS COURSE IS FOR YOU IF YOU:
⌓ Find the idea of ‘marketing’ overwhelming and want to streamline your activities, so you have more time to do what you love.
⌓ Are in the first stages of exploring your ideas and want to learn more about launching your own business.
⌓ Are someone who finds the “business” and “marketing” side of things a bit tricky / boring / difficult to get your head around.
⌓ Are a small business owner / creative / freelancer working solo.
⌓ Are a purpose led project, perhaps NGO, non-profit or community based group wanting to learn more about reaching the right people.
⌓ Want to get a deeper understanding of authentic marketing, developing professionally at the same time as working on your personal growth.
WHAT IT INCLUDES:
✉ Weekly emails with course content, a chapter every Monday for 7 weeks.
✎ Homework tasks to put the theory into practice and help you grow your ideas and take action for your business / project.
☺ You’ll be part of a closed Facebook group with other course participants, where we’ll have weekly discussions around the homework tasks, and we’ll be on hand to answer your questions. This is also a way to be accountable and support each other on this journey!
☎ A 20 minute check in call with us to talk over anything you may need extra support with.
✍ Project planner spreadsheet to get your projects organised.
♫ Extras including things like tailored playlists, guided meditation audios and beautifully designed PDFs for each week’s chapter.
♕ Full course Ebook so you have the full content to refer to at any time.
☁ Inspirational quotes for each week’s theme and a reading list.
We are Olivia and Jasmine, founders of Ardea Creative.
When we started out business journey together, we had no idea what to expect. We didn’t have much of a plan or any idea how we’d find our first client. Fast forward to a year later and we’re running our business from the road, working with clients across 4 continents and building an international community of ethical entrepreneurs.
With a combined background in marketing, design, writing, retreats and yoga therapies, we’ve combined our expertise and experience to bring you a course covering the essential building blocks to developing your business. From building your brand and finding your ideal clients to overcoming the hurdles of creative blocks and fatigue as a hard-working entrepreneur, we’ve got you covered.
We’ll be here along the way to chat to you, and in the meantime you can head to our contact page to ask any Qs.
WEEK 1: FOLLOWING YOUR SPARK OF AN IDEAEverything starts with an idea. To kickstart, we introduce the team behind Ardea and the story of how we turned an idea into a flourishing business. Week 1 is all about tapping into your purpose to start practically implementing your own ideas.
WEEK 2: BUILDING HABITS TO SUSTAIN YOUR WORKIn order to be able to give energy to our projects, stay inspired and feel motivated, we need to be operating from a place of overall balance. Week 2 encourages you to work to your strengths, cultivate consistency and write your own recipe for success.
WEEK 3: RETHINKING BRANDINGIn week 3 we take an in depth look at your brand identity: who you are, what you bring to the table, why what you do is important to you and how to communicate that to your audience. Authentic branding is about personal growth as much as professional.
WEEK 4: MEANINGFUL MARKETING TO SHARE YOUR PURPOSEWhen you’re clear on the purpose driving all your hard work and wholeheartedly believe in what you have to offer, marketing can actually be fun, trust us! Week 4 explores tangible tools for better understanding marketing as an authentic process rather than a profit based model.
WEEK 5: CAREFUL COLLABORATION AND MAKING CONNECTIONSWeek 5 looks at different ways you can connect to your network and collaborate with others. We are so sure that we’re not meant to do this alone, by lifting each other up we all fly higher.
WEEK 6: WHY REST IS KEY TO PRODUCTIVITYThis is possibly one of the most important lessons of them all! Week 6 looks at how to be smart with our own energy to work in a way that is more sustainable. Expect to learn about the science of stress, the importance of rest and how to find balance.
WEEK 7: THE IMPORTANCE OF CHECKING INWe firmly believe that making the time to check in with yourself both personally and professionally is essential for workplace wellbeing and the success of your business or project. Week 7 is an opportunity to reflect, take stock and integrate everything you’ve learnt over the 7 week course.
BONUS CHAPTERThis step-by-step guide is your map to marketing your business. It’s aimed at beginners and is an accessible way to implement your very own marketing strategy. .
Course price: £125
Course dates: 27th January – 15th March
Approx 2-3 hours per week commitment
You’ll receive an email a week every Monday but you’re in charge of your time so you can fit it around your own schedule. You’ll have lifetime access to this content so you can refer back to it at any time.